PORTFOLIO 2026
Calyzer
Brand Design & Art Direction
This project explores the visual identity and campaign direction for CALYZER, a streetwear brand with a dark, futuristic, and rebellious aesthetic. I designed the tracksuit collection and skullcap, developing the graphics, placements, and overall visual language.
I also co-directed the campaign, focusing on raw styling, cinematic environments, and a strong streetwear attitude. The result is a cohesive visual identity designed to capture the energy and character of the brand.
A fictional artist × brand campaign developed as part of my CALYZER project. Inspired by the contrast between softness and rebellion, the campaign uses sheep as a visual metaphor for vulnerability, individuality, and strength.
I developed the concept, art direction, and visual execution, using AI to create the campaign imagery and surreal environments. The result is a bold, unconventional campaign blending fashion, storytelling, and experimental visuals.